From Idea to Scalable MVP — Built Right the First Time.
I partner with UK startup founders to design and build production-ready MVPs using React / Next.js, Node.js, and Supabase — without the rewrite trap.
10+ years building production systems | Enterprise platform experience | GMT/BST availability
Trusted by
Experience across enterprise platforms and high-growth environments.
Why Most MVPs Fail After Launch
Built fast, but not scalable
Speed without architecture creates products that break under real user load.
Poor database modelling
Unstructured data leads to slow queries, broken features, and costly migrations.
No security architecture
Missing RLS and multi-tenant isolation exposes user data and blocks enterprise deals.
Technical debt blocks fundraising
Investors see through fragile infrastructure. Debt-laden codebases reduce valuation.
Rewrite required within 12–18 months
The most expensive outcome: rebuilding what should have been built properly the first time.
You only get one first version. Build it like it will scale.
The MVP Architecture I Use
React / Next.js
- Modular component architecture
- Server-side rendering for SEO and performance
- TypeScript throughout — no runtime surprises
Node.js BFF Pattern
- Clean separation of concerns
- Backend-for-Frontend architecture
- Type-safe API contracts
Supabase (PostgreSQL)
- Proper relational data modelling
- Row-Level Security for multi-tenancy
- Built-in auth and realtime subscriptions
Production-Grade Setup
- CI/CD pipelines from day one
- Environment-based configuration
- Scalable infra story for investors
How We Go From Idea to Production
Product & Architecture Sprint
1–2 weeksWe define the product scope, user flows, and technical architecture together. I identify risks early, model the database, and establish the system boundaries before a single line of production code is written.
Core MVP Build
6–8 weeksIterative build cycles with weekly demos and async updates. Founder collaboration is built into the process — you see progress, give feedback, and course-correct in real time.
Launch & Stabilisation
1–2 weeksProduction deployment, monitoring setup, and rapid bug resolution. The product ships with CI/CD, error tracking, and performance baselines already in place.
Scale & Iteration
OngoingPost-launch iteration based on real user data. Feature prioritisation, performance tuning, and architecture evolution as your product grows and your team scales.
Structured Delivery. No Chaos.
- 1–2 week sprint cycles
- Weekly demo reviews
- Clear backlog prioritisation
- Defined acceptance criteria
- Transparent milestone tracking
- Architecture diagrams before build
- Database schema modelling upfront
- API contract definitions
- Decision logs maintained
- Clear technical roadmap
- Weekly async updates
- Transparent roadmap
- Structured founder check-ins
- Defined communication cadence
- Shared documentation access
- Early performance benchmarks
- Security-first data modelling (RLS emphasis)
- Scoped feature validation
- CI/CD from day one
- No uncontrolled scope creep
30 minutes. Architecture discussion. No obligation.
Modern TypeScript Stack. No Legacy Debt.
React / Next.js
The industry standard for building fast, SEO-friendly web applications. Server-side rendering, static generation, and API routes — all in one framework. Your MVP loads fast and ranks well from day one.
Node.js
Flexible API layer with full control over business logic, authentication flows, and third-party integrations. TypeScript end-to-end means fewer bugs and faster iteration.
Supabase
Managed PostgreSQL with built-in authentication, row-level security, and realtime subscriptions. Eliminates months of backend plumbing so you ship faster — without sacrificing data integrity or security.
Full toolkit
ReactNext.js
TypeScriptNode.jsSupabase
PostgreSQL
Tailwind CSS
Docker
Redux
Express.js
Sass
Slack
Jira
ConfluenceSelected Work
SaaS Booking Platform — Full-Stack MVP
Designed and built a production-ready booking engine from architecture to launch. Migrated legacy Angular frontend to Next.js for SEO and performance. Integrated Stripe for automated payments and service fee collection. Achieved measurable Core Web Vitals improvements and GA4 tracking for investor reporting.
Hospitality SaaS — Multi-Tenant Platform
Architected a multi-tenant property management system serving multiple hotel operators from a single codebase. Built unified authentication, real-time rate management across OTAs, and Google Hotel Centre integration — reducing dependency on third-party booking platforms and directly increasing hotel revenue.
Travel Agent Marketplace — Revenue Platform
Built a white-label marketplace allowing travel agents to create branded hotel storefronts. Designed the commission engine, agent onboarding flow, and hotel inventory integration. Focused on conversion architecture and scalable multi-agent data isolation.
Enterprise CRM — Samsung (Harman Kardon)
Built a CRM platform for Harman Kardon's Indian service centres managing 100k+ complaints. Delivered real-time complaint tracking and an analytics dashboard that identified product quality patterns — leading to measurable post-purchase complaint reduction through data-driven decisions.
How We Can Work Together
Founding Engineer Retainer
For founders who need an embedded technical partner.
- Ongoing product development and architecture
- Technical leadership and decision-making
- Hiring support and team scaling guidance
- Investor-facing technical documentation
MVP Build Package
For founders with a validated idea ready to build.
- Product and architecture sprint
- Full MVP build (frontend + backend + database)
- Production deployment with CI/CD
- Post-launch stabilisation (2 weeks)
MVP Rescue / Refactor
For founders with a launched product drowning in technical debt.
- Architecture and codebase audit
- Database and security review
- Incremental refactor plan (no full rewrite)
- Performance and scalability improvements
One Operator Across Product, Engineering, and Delivery
I combine product management, frontend, backend, and DevOps execution in one workflow — then accelerate delivery with integrated AI systems.
- Product direction, prioritisation, and sprint planning
- Frontend build and UX execution in React / Next.js
- Backend APIs, data modelling, and integration delivery
- DevOps ownership: CI/CD, environment setup, and release reliability
- AI-assisted workflows to speed up spec, build, QA, and iteration
Why Founders Work With Me
I'm Ashish — a full-stack engineer with 10+ years building production systems across enterprise platforms and early-stage startups. I've led engineering at Axel Springer SE, shipped hospitality SaaS platforms used across Europe, and built CRM infrastructure handling 100k+ records for Samsung.
I work with one founder at a time — bringing the same architectural rigour I applied at scale down to your MVP, without the corporate overhead.
Enterprise Delivery Standards
Experience working in structured engineering environments serving millions of users. The same delivery discipline is applied to early-stage startups — without corporate slowdown.
Enterprise Platform Leadership
Led engineering at Axel Springer SE — managing platform architecture, design systems, and microfrontend migration for products serving millions of users.
Architecture-First Approach
Every project starts with proper database modelling, security architecture, and deployment strategy. No shortcuts that create future problems.
10+ Years Production Systems
From SaaS platforms to enterprise CRMs — a track record of building systems that handle real traffic, real payments, and real users.
Full Ownership Mindset
I operate as a founding engineer, not an outsourced resource. I make decisions, flag risks, and take responsibility for outcomes.
Clear Communication
Weekly updates, architecture docs, and transparent decision logs. You always know what is being built, why, and what comes next.
Product Thinking
I build for users and business outcomes, not just technical specifications. Every feature decision is evaluated through the lens of product-market fit.
100% Dedication
I work with one project at a time. When you engage, you get my full focus — not a fraction of attention split across a dozen clients. Your startup is the priority.
Zero Risk to Get Started
Engaging an external engineer is a significant decision. Here is exactly how your risk is minimised at every stage.
Strategy call is 30 minutes, completely free
The initial call costs you nothing. We discuss your product, the technical approach, and whether there is a fit. No sales pressure, no follow-up unless you want one.
Start with an architecture sprint — no full-build commitment
Every engagement begins with a focused 1–2 week product and architecture sprint. You evaluate the work, the thinking, and the fit before committing to a full build. Walk away at any point with clear documentation in hand.
You own the codebase — no proprietary lock-in
Everything built is yours. Standard open-source technologies (React, Next.js, Node.js, Supabase) mean any competent developer can continue the work. You are never dependent on a single vendor or framework.
Milestone-based delivery — pay as work is verified
Payments are tied to completed, verified milestones. You see the work before the next stage is funded.
2 weeks of post-launch support included
Every MVP build includes two weeks of stabilisation support after launch. Bug fixes, performance issues, and deployment problems are handled at no extra cost during this window.
Full documentation and architecture logs handed over
At project completion you receive architecture diagrams, database schema documentation, deployment guides, and decision logs. Another developer can onboard in days, not weeks.
If You're Building an MVP, Let's Do It Properly.
Book a 30-minute architecture strategy call. We'll discuss your product, define the technical approach, and determine if we're a good fit.
30 minutes. Architecture discussion. No obligation.
Limited capacity — currently onboarding 1 new startup.
